• Home
  • DIY
    • Self build
    • Projects and advice
      • Bathroom
      • Building, brickwork and masonry
      • Ceilings
      • Cleaning
      • Concrete work
      • Damp, rot and infestation
      • Drains
      • Electrical
      • Fireplaces
      • Floors
      • Garden
      • Heating
      • Insulation
      • Kitchen
      • Lighting
      • Lofts
      • Painting and decorating
      • Plasterwork
      • Plumbing
      • Roof and guttering
      • Safety
      • Security
      • Tiling
      • Walls
      • Windows
      • Woodwork
    • Glossary
    • Know your tools
    • Know your materials
  • Cost guides
  • News
  • Community
Facebook Twitter Instagram
lets-do-diy.com
  • Home
  • DIY
    • Self build
    • Projects and advice
      • Bathroom
      • Building, brickwork and masonry
      • Ceilings
      • Cleaning
      • Concrete work
      • Damp, rot and infestation
      • Drains
      • Electrical
      • Fireplaces
      • Floors
      • Garden
      • Heating
      • Insulation
      • Kitchen
      • Lighting
      • Lofts
      • Painting and decorating
      • Plasterwork
      • Plumbing
      • Roof and guttering
      • Safety
      • Security
      • Tiling
      • Walls
      • Windows
      • Woodwork
    • Glossary
    • Know your tools
    • Know your materials
  • Cost guides
  • News
  • Community
lets-do-diy.com
You are at:Home»News»A woman’s home is her castle
News

A woman’s home is her castle

Updated:5th September 2019No Comments5 Mins Read
  • Half of British 50+ women care more about their home’s appearance than their own.
  • 44% would rather spend time at home than with their family.
  • BUT 70% have no idea about latest interiors trends.

From scatter cushions to curtains, it seems that British 50+ women are obsessed by how their home looks as latest research finds nearly half admit to caring more about their decor than their own appearance.

The survey, conducted by online retailer isme.com, found that women love their homes so much that 44 per cent prefer to spend time relaxing in their own four walls than with their family. The average 50+ lady now forks out nearly £600-a-year on soft furnishing items to make her property stand out, nearly double what she splurges on making herself look good, at almost £300.

Approximately three quarters (72 per cent) of fifty somethings spend 10 hours a month shopping for their home and one in five (18 per cent) admit hitting homewares shops for 20 hours a month – averaging 45 minutes per day.

Nearly one in five (16 per cent) say they are fanatical about furnishings purely to keep up with house-proud pals and 15 per cent say emulating interiors design TV shows motivate them to update their decor. However, for the majority (22 per cent), not having anything else to concentrate on and boredom prompted them to spend time, money and effort on their bricks and mortar.

With this amount of dedication, homes belonging to 50+ women should be at the height of soft furnishings fashion, but, according to the survey, 70 per cent don’t have a clue about the latest interior design trends and one in five (22 per cent) describe their style as ‘dated’. Nearly one in five (23 per cent) admit to still buying items for a family home that they don’t need in their current lifestage.

A further 38 per cent admit to keeping their child’s bedroom exactly the same after they have moved out as they had no clue what to do with it.

Adult psychologist Susan Quilliam comments: “The survey clearly shows the way women’s interests change as they pass through various life stages. In our twenties, we love clothes, friends and travel. In our 30s we may start nest building and get into interior decor, but that soon gets overtaken by focus on our children which lasts through our 40s.

“Then, when kids fly the nest, we 50+ women start to reclaim our own domestic space – and fascinatingly, with age, there are biochemical changes which mean we want to reclaim our own emotional space too. That may explain why the survey suggests we hang back from spending too much time with others.

“After decades of demand from family, whether we’re single or still partnered, we want our own living area, we want to put our own stamp on that area and we have the time, money and resources to do it. That’s why we get a sudden renewal of interest in homemaking – and why we want to retreat to that home more than ever before in our lives. It’s not that we don’t care for our family – it’s that now they’re gone we can concentrate on creating the beautiful surroundings that we deserve!”

The findings also revealed that a third (33 per cent) say they are inspired by homes magazines and TV shows with 24 per cent enthused by classic styling. Julia Kendell, interior designer and DIY SOS presenter, explains: “It’s encouraging to see that so many women are inspired to update their homes, but when it comes to knowing where to start, it seems they are floundering. More mature women feel settled in their homes but a number of empty nesters find their decor just isn’t them anymore, perhaps reflecting family life rather than who they are now.”

Here Julia gives her top tips for interior design: “A great place to start when updating your home is with a classic, soft contemporary theme, de-clutter to give yourself space to breathe, and choose a colour palette that inspires you. If you want to feel energized use bright and warm tones, for a restful atmosphere choose muted, cooler hues and for rejuvenation create a scheme using this year’s yellow shades mixed with fresh neutrals.

“To kick-start inspiration for a room-scheme create a mood board of all the things you love; your passions and interests, magazine clippings and tactile elements to create the start of a design that reflects your personality. Take inspiration from magazines and brochures to have confidence in combining colours you haven’t decorated with before. Your newly organized home should provide you with the space and stimulation to tackle new hobbies and long held ambitions.”

In response to the findings isme.com has launched a This Home Is Me campaign – a competition to win a home makeover worth £1,000 and a home makeover with Julia Kendell. Log on to www.thishomeisme.com for more information.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Potential DIY home improvement trends for 2023

Is Christmas a good time for DIY?

Design trends for 2022 and 2023

Comments are closed.

Recent Comments
  • Vic on Is Christmas a good time for DIY?
  • Anonymous on Average air source heat pump cost (2022)
  • Reggie on Prepare your home for moth season
Popular Guides

Average roof replacement cost

Average cost of a new bathroom

Average window cleaning cost

Average cost of soil

Popular Projects

Windows – minor repairs

How to change a tap

Installing an electric cooker

Building steps

DIY Categories
Bathroom
Building, brickwork and masonry
Ceilings
Cleaning
Concrete work
Damp, rot and infestation
Drains
Electrical
Fireplaces
Floors
Garden
Heating
Insulation
Kitchen
Lighting
Lofts
Painting and decorating
Plasterwork
Plumbing
Roof and guttering
Safety
Security
Tiling
Walls
Windows
Woodwork

Self Build Guide
How to find a building plot
Evaluating a building plot (2023)
How to get a self build mortgage
Self build construction options
Self build architect and design considerations (2023)
Self build planning permission and legal consents
© 2023 lets do diy ltd | ebuild
  • Home
  • About
  • Contact us

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT