An increasing number of British homeowners are carrying out DIY projects in order to make their houses more comfortable and personal, rather than for financial reasons, according to Kingfisher.
It was recently revealed in a quarterly trading update that the company-owned home improvement store B&Q saw a 6.3 per cent increase in sales during the third quarter of 2009.
Kingfisher’s chief executive Ian Fisher said that the results show Brits who are unable to move house are taking more time to customise their own homes instead.
"[It is] indicative of people trading out of specialists and into us and wanting to refresh their homes while waiting to move … they’re using their houses as a home rather than as a financial instrument," he commented.
The Kingfisher group owns other international home improvement retailers, such as Brico Depot and Castorama in France, which also saw boosts in sales during the three-month period between July and September this year.
Posted by Thomas Morris