Evo-Stik is hitting our TV screens this spring with a heavyweight national advertising campaign to support its new range of innovative sealants.
The major brand campaign will run from 19th April to 28th May 2010 across ITV1, Sky, C4 and Five, including primetime slots during GMTV. It is estimated that the adverts will be seen by 70 per cent of all UK adults during the key spring selling season.
The campaign will support Evo-Stik’s latest innovations in sealant technology; anti-germ, 1 Hour Shower and White For Life.
Mathew Whitehouse, head of marketing for Bostik UK, comments: “Following substantial investment in new technology, Evo-Stik is the only brand to have seen double digit growth in the DIY sealant market* over the last 12 months and we believe in investing in our products during difficult times.
“This intensive advertising campaign not only demonstrates our continued support for the new products we bring to market, it further cements our commitment to lead the way in sealant technology.”
Anti-germ sealant kills bacteria and helps protect against infection, 1 Hour Shower bathroom sealant repels water in just one hour and White For Life sealant is guaranteed not to blacken, fade or yellow.
SRP of 1 Hour Shower and White For Life is £7.99 and anti-germ is £9.99. For further information, please call Evo-Stik on 01785 272625 or log on to www.evo-stik.co.uk