• Home
  • DIY
    • Self build
    • Projects and advice
      • Bathroom
      • Building, brickwork and masonry
      • Ceilings
      • Cleaning
      • Concrete work
      • Damp, rot and infestation
      • Drains
      • Electrical
      • Fireplaces
      • Floors
      • Garden
      • Heating
      • Insulation
      • Kitchen
      • Lighting
      • Lofts
      • Painting and decorating
      • Plasterwork
      • Plumbing
      • Roof and guttering
      • Safety
      • Security
      • Tiling
      • Walls
      • Windows
      • Woodwork
    • Glossary
    • Know your tools
    • Know your materials
  • Cost guides
    • DIY & self build
    • Pets
    • Health & wellbeing
    • Home & garden
  • News
  • Community
Facebook Twitter Instagram
lets-do-diy.com
  • Home
  • DIY
    • Self build
    • Projects and advice
      • Bathroom
      • Building, brickwork and masonry
      • Ceilings
      • Cleaning
      • Concrete work
      • Damp, rot and infestation
      • Drains
      • Electrical
      • Fireplaces
      • Floors
      • Garden
      • Heating
      • Insulation
      • Kitchen
      • Lighting
      • Lofts
      • Painting and decorating
      • Plasterwork
      • Plumbing
      • Roof and guttering
      • Safety
      • Security
      • Tiling
      • Walls
      • Windows
      • Woodwork
    • Glossary
    • Know your tools
    • Know your materials
  • Cost guides
    • DIY & self build
    • Pets
    • Health & wellbeing
    • Home & garden
  • News
  • Community
lets-do-diy.com
You are at:Home»News»UniBond target the DIY holiday enthusiasts
News

UniBond target the DIY holiday enthusiasts

Updated:5th September 2019No Comments2 Mins Read

This Easter, Henkel will be encouraging DIY enthusiasts to improve their homes with UniBond’s Anti-Mould sealant and adhesive range as part of their £2.5 million TV advertising campaign.

The 20-second advert will run from 29 March to 30 April across ITV, including key slots such as Coronation Street, Emmerdale and some Champions League matches, as well as Channel 4 and Five. There will also be a special one-minute UniBond led DIY feature on GMTV called ‘House to Home’ that will run for a week during the Easter break, both May Bank Holidays and the August Bank Holiday.

The advert starts with a visual of mouldy bathroom tiles, and then a tub of UniBond Anti-Mould Tile On Walls Adhesive and Grout blasts through them with the voiceover of “Join UniBond’s campaign against bathroom mould”. The tub is then joined by the rest of the Anti-Mould sealant and adhesive range with the sign-off of “UniBond’s Anti-Mould sealants and grouts stay mould free for longer”.

Dave McCann, Head of Brand Marketing for Henkel, said: “Easter is a key time for our DIY range and the TV advertising campaign is to support that in this highly competitive market. Even though UniBond is the leading brand in tiling sealants and adhesive, we still want to be able to assure our customers of its versatility and quality.”

The campaign will also feature on radio with a 30 second advert on Talk Sport promoting the Anti-Mould sealant and adhesive range, running from 29 March – 3 May to cover Easter and the first May Bank Holiday.

The UniBond advertising campaign, created by 438 Marketing, includes a £600,000 Easter TV campaign spend to promote the new Pritt X and improved Pritt Pink to encourage kids to get creative.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Product Review: DeWalt DCF787 brushless cordless impact driver

The UK’s ambitious drive towards energy efficiency – Exploring the pros and cons of heat pump systems

Potential DIY home improvement trends for 2023

Comments are closed.

Recent Comments
  • Vic on Is Christmas a good time for DIY?
  • Anonymous on Average air source heat pump cost (2022)
  • Reggie on Prepare your home for moth season
Popular Guides

Average French doors cost

Average cost of a conservatory

Average boiler cost

Average gas cooker installation cost

Popular Projects

How to carpet stairs

Cleaning a shower head

Frozen pipes

Extending a cable or flex

DIY Categories
Bathroom
Building, brickwork and masonry
Ceilings
Cleaning
Concrete work
Damp, rot and infestation
Drains
Electrical
Fireplaces
Floors
Garden
Heating
Insulation
Kitchen
Lighting
Lofts
Painting and decorating
Plasterwork
Plumbing
Roof and guttering
Safety
Security
Tiling
Walls
Windows
Woodwork

Self Build Guide
How to find a building plot
Evaluating a building plot (2023)
How to get a self build mortgage
Self build construction options
Self build architect and design considerations (2023)
Self build planning permission and legal consents
© 2023 lets do diy ltd | ebuild | Partner site:talkcosts.co.uk
  • Home
  • About
  • Contact us

Type above and press Enter to search. Press Esc to cancel.