Crown Paints are pleased to announce their presence at this year’s Totally DIY Show, which will run from the 7th-9th February at the NEC in Birmingham. On display will be new products, colours and innovations from all of the Crown brands available in the retail arena: Crown, Berger, Sadolin and Sandtex.
Crown Paints Marketing Director, Liz Hickson, commented that ‘Crown is delighted to be exhibiting at the Totally DIY Show, as it is a pivotal exhibition in our calendar and one that is key for developing business in the influential independent sector. We pride ourselves on developing new and innovative ranges that meet the high demands of our loyal customer base, and are looking forward to showcasing all of these developments at the event.’
Following a very positive 2009, in which Crown achieved extremely positive sales performance through purchases of our products, we are proud to offer visitors to the show an exclusive first look at Crown’s pioneering earthbalance® range, the new Feature Wall colour collection, the directional trends predictions for 2010, the new inspirational colour guide photography, and an interactive and retrospective look back at the most popular colour choices of the last decade.
Crown are thrilled to be unveiling the eagerly anticipated earthbalance® range. A paint with reduced environmental impact, it contains 22% lower embodied carbon content* and is a 99% solvent free Breatheasy® formulation. It is also manufactured in the UK, with 56% recycled steel pack content that is 100% recyclable. The range boasts 24 colours available in a 2.5 litre pack size, and 10 colours available in a 5 litre pack size.
Sally Heppenstall Marketing Manager for Crown comments, ‘At Crown we take our responsibility to the environment very seriously, and the development of our earthbalance® range is a testament to this. We are also working with The CarbonNeutral Company to offset carbon emissions arising from the manufacture and distribution of every can of earthbalance®.’
Feature Wall Collection
The new Feature Wall collection will be debuting at the show. Comprising of 6 bold new colours available in a practical 1.25 litre pack, the collection is ideal for homeowners looking to experiment with an on trend feature walls to coordinate perfectly with Crown’s matt & silk colour collection.
Every year, Crown pools together a team of creative individuals with a passion for colour to compile their annual trends predictions. This year, the Crown Trends panel have once again expertly envisaged the themes and colours that they believe will be important to interior styling throughout 2010. Visitors to the show will be able to see the results first hand, as the stunning new Crown Trends 2010 photography will be featured.
Colour Guide Photography
Uniquely styled by celebrated stylist Abigail Edwards, the new colour guide photography is bright, bold and certain to inspire the nation to be more confident with their colour choices throughout 2010.
Colour of the Decade
Every decade has a colour that defines the era in terms of interior styling and the Noughties were no exception. With the decade now complete, Crown has revealed the paint colour that proved the most popular over the past ten years, was Chocolate Comtesse®. Visit Crown’s stand to see why Chocolate Comtesse® became the most popular colour of the last ten years and to see what the next decade has in store.
Sadolin will be showcasing their comprehensive range of products for on the home, in the home and in the garden. On the home features the hero woodstain products of Classic and Extra complete with one coat, quick dry and clear coat solutions. The in the home offering provides solutions for all indoor wood, whether you’re looking for a varnish or a more natural oil. Finally to the garden, where Sadolin offers products for decking, furniture, and fencing. Sadolin products are at the forefront of technology offering unique benefits and superior performance characteristics, whilst enhancing the natural beauty of the wood and delivering a great user experience. This is reflected in the Sadolin brand achieving a sales value growth of 8.5% in 2009*.
Visit their area at the Crown Paints stand, to discover the wealth of products from Sadolin.
As the number one brand leader in masonry, Sandtex delivers the largest ready mixed colour palette ensuring customers have the widest choice available in an instant. Sandtex provides a comprehensive product offering including masonry, trim, fillers, U-PVC cleaner and restorer, so whatever the task Sandtex can provide the full solution. Visit the Sandtex area to see why they remain at the forefront of the masonry industry achieving a sales value growth of 40%**.
This year, Berger is 250 years old, and to mark this impressive milestone, they will be proudly displaying their compact range of quality interior and exterior product. Exclusive to DIY Independents, Berger invites visitors to Totally DIY to join them in celebrating their unparalleled heritage in offering practical solutions to the smaller retailer.
With a solid reputation for quality, reliable service and innovation, Crown Paints continues to provide the UK retail DIY market with ranges and products developed from consumer insight.
Visit Hall 10, stand F11 to find out more about the exciting innovations Crown Paints has to offer for 2010.
* When compared to our benchmark formulation
**source: GKK DIY Tracker (Multiples) Vol Jan-Nov 09